Commercial Rights & Sales

What We Offer

Capabilities

Sponsorship Packaging

We design sponsorship propositions that match brand objectives to sports assets — from title rights to associate packages — priced to reflect true market value.

Naming Rights Advisory

Valuation, negotiation, and structuring of naming rights for leagues, events, venues, and competitions across GCC, South Asia, and international markets.

Deal Structuring

We build multi-year commercial frameworks that protect rights holders and deliver measurable returns to brand partners — with clear activation obligations and ROI metrics.

Brand Activations

We design and execute on-ground, broadcast, and digital activations that turn sponsorship into audience engagement and brand recall.

Commercial Rights Audits

We assess existing commercial programmes — identifying undervalued assets, under-delivered obligations, and new revenue lines that have been left on the table.

Market Entry for Brands

We help international brands enter sport through the right asset at the right price, with a strategy for maximising visibility in MENA, South Asia, and diaspora markets.

Track Record

Commercial Scale

Negotiated and structured multi-million dollar commercial rights deals for Pakistan Cricket, Pakistan Super League, ILT20, and CPL. Structured and negotiated franchise agreements to bring the single largest private sector investment into Pakistan cricket — valued at over $150 million. Delivered commercial programs for some of the most-watched cricket properties in the world.

Capabilities

Commercial Scale

Let's build your next commercial rights deal.